Marketing Matters

Marketing Matters It takes so much more to properly market a home than simply putting a listing on the multi-list service, sticking a sign in the yard and holding an occasional open house.

Marketing your home!  Day 15
Now, how do we market your house? It takes so much more to properly market a home than simply putting a listing on the multi-list service, sticking a sign in the yard and holding an occasional open house. This just does not cut it in the digital age. We have to use multiple social media platforms.

Did you know research shows that most agents don’t truly utilize these social media platforms effectively? Most agents will say they use social media to promote listings, but you should never be bashful about asking an agent for statistics to back up that claim.

We know how to advertise our home videos on Facebook and who to advertise them to through retargeting. Here are some of the results that we have gotten on Facebook. This home had 15,000 views. Here’s another one that had 15,000 views, 25,000 views, and even over 35,000 views. This is just some of the results.

My YouTube numbers continue to climb with my most recent video at just over 1,000 views. One from eight months ago has 50,000 views that were unpaid, only by searching. This is a great benefit for our sellers. More views and more subscribers means more eyes on your home.

We have a virtual marketing arsenal that includes a proven digital marketing strategy, professional photos, and professional videos, including drone footage and a beautiful virtual tour of your home.

We have a Matterport that provides a 360 degree view of your home. We use paid ads to place your home video on multiple social media platforms that can target and retarget prospective buyers.

We provide a website that is created just for your home and utilize a proven plan to drive traffic to that website. We use additional online paid marketing to get people to your open house.

We create customized just-listed postcards that are mailed to your community and have a large warm market of buyers to show your home to.

All of this and we haven’t even begun to talk about the value of being able to get in touch with your realtor. There’s really so much that we do to get your home sold as quickly as possible for the most money as possible. The processes and strategies for selling your home have changed dramatically in the last few years. You need an agent that has adapted and changed as the technology has changed. Let me know if you would like to see our detailed marketing plan or if you’re considering a move and you’d like to discuss your next steps. We want to set you up for selling success.
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